maede creative studio

NOVARTIS DSE

Navigating the Storm of C3G and IgAN

— PROJECT TYPE

Disease State Education, HCP Marketing Materials, Convention Materials, MOD Videos, Leave Behinds


— ROLE

Copy Supervisor, DDB Health


— TONE

Serious, informative, urgent


— DATE

Q1 of 2024

For patients living with C3G and IgAN, every day is a challenge. This incredibly rare — and physically painful — disease impacts the kidneys of a young demographic, making each day feel like an uphill battle without any respite in sight. Our intention was to create Disease State Education materials to educate HCPs further on the impact of this disease on their patients.


You can also see an MOD video I storyboarded, assisted with scripts, led voice recording and edits and more here.