— PROJECT TYPE
Concepts, paid social, website content, recipe development, IAT partnerships
— ROLE
Copywriter
— TONE
Celebratory, warming, premium but approachable
— DATE
Dec 2023
Giving home for the holidays a whole new meaning. With these seasonal LTOs, holiday magic is brewed all season long. Our intention with this batch of work was to inspire Starbucks devotees and flavored coffee lovers alike to bundle up with one of these festive cups. Whether it was the return of the Peppermint Mocha (an icon, honestly) or Gingerbread, our work was created to inspire consumers to share the joy. How? By using nostalgic, fun and bright assets to inspire their seasonal coffee rituals.
Some of my concepts generated some of the most engagement they had seen for the year, garnering up to 72+ million impressions.
Thoughtful non-traditional assets to break through the traditional green & red in holidays resonated with audiences.
Perfect peppermint + Magical mocha = Best holiday season ever. 💕 Bring home the flavorful taste of Starbucks® Limited-Time Peppermint Mocha Flavored Coffee.
Starbucks® Holiday Blend, cherry sweet cream and just a hint of almond? Sounds like the perfect way to top off the holidays. From that first sip, this delightful holiday recipe will become the sensation of your season.
Caramel and spice are making the nice list this year. ✨ Create this luscious and rich recipe with Starbucks® Limited-Time Gingerbread Flavored Coffee and our Caramel Flavored Creamer.
Roasty & toasty by the fire. ❤️ Cozy up with the sweet maple and herbal taste of Starbucks® Holiday Blend, here only for the season.
Play it cool this season. 💙 Discover your fave winter moment with sippable notes of cocoa and rich praline in Starbucks® Pike Place® Roast Coffee.
Flavor-forward recipes that broke through the noise and resonated with the Starbucks consumer.
Enjoy all the hits this holiday season. 💝 Whether it's the iconic taste of Starbucks® Pike Place® Roast or our merry and bright Holiday Blend, these cups will help you celebrate the season.
The most delicious time of the year. ✨ Starbucks® Holiday Coffees are back for a limited time to brighten your season.
