— PROJECT TYPE
Big Idea, Paid Social, Banners Digital, Print, Activations
— ROLE
Copywriter
— TONE
Optimistic, bright, refreshing, happy and carefree
— DATE
Spring 2023
Ahhh, spring. The season of fresh air, dewy grass and a sense of renewal. A season of new beginnings, one might say. And that's exactly what we said in this campaign. With two LTO skus to feature, we established the Big Idea of leaning into newness to inspire audiences to break their everyday coffee buying habits and experience something as full as the season itself.
In our Big Idea we developed a 360 campaign, spanning across web, recipe development, digital banners, in-store displays, paid social and IAT partnerships, including interactive Snapchat modules.
Click on each of the images to see their corresponding captions.
Initial Big Idea Mood Board
Facebook/Instagram Copy: Your two must-haves for spring: fresh florals and smooth, balanced Starbucks® Spring Day Blend.
Facebook/Instagram Copy: Spring squad goals. 🤍 The smooth and balanced taste of Starbucks® Spring Day Blend is Back.
Insta Story: Find Your Best Cup & Pup
Pinterest: Make time for springtime with a smooth, balanced iced cup of Starbucks® Spring Day Blend.
Facebook/Instagram Copy: Made for spring. 🥥✨ Show up to brunch in style with new Starbucks® Toasted Coconut Mocha Flavored Coffee, made with natural flavors.
Facebook/Instagram Copy: Fill up on that spring feeling. 💚 With Starbucks® spring coffees, it’s so easy to celebrate the season exactly as you like.
Full Recipe Here.
