— PROJECT TYPE

Big Idea, social, website, recipe development, TV, digital banners

— ROLE

Sr. Copywriter

— TONE

Aspirational, approachable yet premium, educational

— DATE

Spring 2023

Coffee is somehow both uniquely personal yet universally understood. And the Nespresso Vertuo is the creme de la creme of coffee making machines. Add in a few coffee pods from the world's most recognizable coffee brand, and you've got something special on your hands. A real 1+1=3 situation. IYKYK.

The machine: innovative, accessible, sleek. The coffee: familiar, cozy, well-crafted. Together, it prompted us to tell a story of the coffee experience itself. Yes, this isn't your average, inexpensive, "we'll replace this in a year" coffee pot. And that's exactly the point. To show consumers that the investment is a gift back to yourself. A true reminder that these are the moments worth savoring.

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