— ROLE
Sr. Copywriter
— TONE
Exciting, celebratory, approachable, clear, anticipation
— DATE
September 2024
National Coffee Day. One might say it’s the Super Bowl for Starbucks Coffee. Or, at least they should. And this year they booked an act worthy of a SB halftime show: DJ Duo Sofi Tukker.
The task: Get all the digital assets and e-comm creative live to spread the good word about the best way to celebrate NCD.
FIRST
The Pregame
ON THE WEBSITE
XX
AMAZON
… even on their e-commerce platforms!
SECOND
The Livestream
… AND WE’RE LIVE
WEB UPDATES
To create through-line throughout all the different touchpoints, we had a countdown clock pop-up on the website, followed by a link providing access to the Twitch Stream once live.
LET’S PARTY
An unexpected territory for Starbucks, yet fans were surprised and delighted to join the livestream for a little coffee celebration. This drove excitement and messaging
